Customer Communities: Using CRM Data to Create Exclusive User Groups
​The concept of loyalty has evolved beyond discounts and points cards. Nowadays, the most profound value a brand can offer […]
Customer Loyalty
Marketing Anniversary: The Impact of Remembering Your Customers’ Special Dates
​Building a lasting relationship between a brand and its consumer transcends mere commercial transactions. In today’s ecosystem, where options are
The Power of Feedback: Automating NPS Surveys to Measure Real Satisfaction
​The customer’s voice represents the most valuable asset a company can possess, yet obtaining it consistently and in a timely
Crisis Management in CRM: Steps to Recover a Dissatisfied Customer After a Complaint
​The relationship with a customer is not a linear path nor is it free of stumbling blocks. In the realm
Automated Loyalty Programs: How to Reward Recurring Purchases Without Manual Intervention
​The relationship between a company and its customer does not end with the processing of a transaction. In today’s competitive